Clear thinking for
B2B SaaS founders.
I work with founders and GTM leaders who need clarity around growth, go-to-market, and the systems that support them.
Growth & GTM Advisory
A second brain for founders navigating growth decisions.
I act as a sparring partner on go-to-market, growth direction, and operating structure. This is not a project or a sprint. It’s ongoing access to structured thinking and honest feedback.
Typical Focus Areas
- •Who your real ICP is (and who it isn’t)
- •How you position and explain the value
- •Where the funnel actually breaks
- •What to focus on — and what to ignore
- •Which metrics matter at this stage
- •How CRM, automation, and AI should support decisions
How it works
- 1–2 focused sessions per month
- Light preparation
- Direct discussion
- Clear next steps
Designed to fit alongside your team and a full-time role.
Inquire for Advisory- • You’ve outgrown “trying things”
- • Growth feels busy but unclear
- • Decisions keep getting revisited
- • Systems are slowing you down
- • You want an agency to execute
- • You’re looking for quick hacks
- • You want someone to “just build it”
Supporting Work
CRM & Automation Architecture
Design before tools.
When HubSpot or automation starts to feel heavy, the issue is usually structure — not features. I help founders design how these systems should work.
Focus
Lifecycle logic, Pipeline structure, Governance, Reporting.
Outcome
- • A clear system design
- • Written recommendations
- • A blueprint your team can implement
"I don’t rebuild systems. I help you avoid rebuilding them again later."
Automation & Lifecycle Design
Less manual work. Less noise.
For teams with broken handoffs or too much automation.
I focus on
- Where automation creates leverage
- Where it creates risk
- How to keep it understandable
Result
A simple automation map your team can own.
Executive Talks &
Internal Briefings
I occasionally do closed talks and internal sessions for SaaS founders, leadership teams, and GTM organisations. These sessions are meant to introduce how I think, not replace advisory work.
*For now, I’m happy to do select sessions free of charge, if the audience and context are a good fit.
Typical Topics
- →Building a predictable SaaS growth engine
- →When your CRM becomes a liability
- →Automation without chaos
- →Using AI without losing trust
- →Metrics that actually support decisions
How I work
- Few engagementsI limit my active clients to ensure focus.
- Clear boundariesWe define exactly what is in and out of scope.
- Senior input onlyYou get me, not a junior account manager.
- Built to work next toDesigned to complement a full-time role.
"If you’re looking for execution capacity, I’m not the right fit. If you’re looking for clarity and judgment, I probably am."
Let's talk.
If you’re navigating growth decisions and want a second brain, book a short intro or send a note.