Selected Work
A retrospective of systems built, pipelines fixed, and growth engines installed.
Work Log
CRM Consolidation
Unified growth and sales data to remove conflicting views and enable full-funnel reporting.
AI in GTM Operations
Integrated AI into marketing and sales workflows to improve speed, focus, and decision support.
Full-Funnel Measurement
Redesigned lifecycle stages and reporting to track revenue impact from first touch.
Inbound Engine
Rebuilt lead scoring, automation, and qualification to scale inbound and sales efficiency.
GTM Alignment
Aligned marketing, sales, and product around a shared go-to-market structure across regions.
Growth Stack Ownership
Owned the full growth stack end-to-end, quadrupling website conversions and doubling inbound sales.
Search-Led Growth (SEO → GEO)
Designed a search-led content and structure foundation that later proved effective for AI-driven discovery.
Product Positioning
Used customer and market insight to support positioning decisions and roadmap priorities.
Revenue-Linked Marketing
Led growth programs designed around pipeline impact rather than activity metrics.
Market Expansion
Built local market presence and partnerships to support enterprise deal execution.
Sales → Marketing Transition
Helped transition from founder-led sales to a structured, marketing-supported growth model.
Marketing Foundations
Built early marketing processes.